The Intoxicologist

MIAMI (April 2, 2009) – BACARDI® today announced the launch of BACARDI® Dragon Berry™, the latest addition to the BACARDI family of Flavored Rums.  Dragon Berry offers the light, fruity flavor of strawberry, infused with the crisp, fresh flavor of dragon fruit.

As the leader in the flavored rum category, BACARDI is the first brand to introduce dragon fruit to the spirits category.  This unique ingredient is an emerging superfruit with a bold, tropical taste that creates a truly exceptional flavor experience when combined with strawberry.  BACARDI Dragon Berry is the perfect complement to the innovative forward thinking of BACARDI and is the next evolution in the flavors portfolio.

“In today’s environment, flavored rums continue to drive innovation in the rum category,” said Gordon Chisholm, brand director, BACARDI Flavored Rums. “The addition of BACARDI Dragon Berry brings together the classic taste of strawberry and enhances it with the exciting and dynamic flavor of the exotic dragon fruit. The result is a fresh, one-of-a-kind taste that builds on BACARDI’s leadership position within the flavored rum category.”

BACARDI Dragon Berry packaging features a distinctive label design that emphasizes the unique look and taste of this tropical fruit. With a suggested retail price of $13.99 for a 750–ml bottle, the 35% alcohol-by-volume rum also comes in 200-ml., 375-ml., 1-liter and 1.75-liter sizes.  BACARDI Dragon Berry joins such other BACARDI celebrated flavored rums such as BACARDI® LIMÓN™, the best-selling flavored rum in the world, BACARDI® O™ ,BACARDI® COCONUT™, BACARDI® RAZZ™, BACARDI® BIG APPLE™, BACARDI®  GRAND MELON™, and BACARDI®  PEACH RED™.

BACARDI Dragon Berry has a versatile taste that can create any cocktail using such mixers as ginger ale, lemonade and lemon-lime beverages. In addition, BACARDI Dragon Berry can be enjoyed in a wide range of specialty cocktails that include: Dragon Bite, garnished with raspberries; Dragon Daiquiri Martini, paired with Pomegranate Syrup; and Dragon Berry Lemonade which combines fresh squeezed lemon juice, cranberry juice and simple syrup, just to name a few.   

This strawberry rum infused with dragon fruit is designed for mixability and will be available nationwide beginning in May 2009.  For more information, please visit www.BACARDI.com.

BACARDI® DRAGON BITE

BACARDI® DRAGON BITE

2 parts BACARDI® Dragon Berry™

1/2 part Lychee Syrup                                                                                     

1/2 part Fresh Lime Juice

1 part Pineapple Juice

1 part Cranberry Juice

Combine all ingredients into a tin filled halfway with ice. Shake 4-6 times and strain into a glass filled with ice. Garnish with a lemon wedge and 3 fresh raspberries speared.

BACARDI® DRAGON DAIQUIRI MARTINI

BACARDI® DRAGON DAIQUIRI MARTINI

1 part BACARDI® Dragon Berry™

1/2 part Pomegranate Syrup

1 part Fresh Lime Juice

1 part Simple Syrup

Combine all ingredients into a mixing glass filled with ice. Shake for 10 seconds and strain into a martini glass with a sugar rim. Garnish with a lime wedge.

BACARDI® DRAGON BERRY LEMONADE

BACARDI® DRAGON BERRY LEMONADE

2 parts BACARDI® Dragon Berry™

1-1/2 parts Fresh Squeezed Lemon Juice

1-1/2 parts Simple Syrup

1 part Cranberry Juice

1 part Top with Club Soda

Combine all ingredients (except club soda) into a tin filled halfway with ice. Shake 4-6 times and strain into a glass filled with ice. Top with club soda. Garnish with a lime wedge.

About BACARDI Rums

In 1862 BACARDI revolutionized the spirits industry when founder Don Facundo Bacardi began producing his remarkable light-bodied, smooth rum – BACARDI, the world’s favorite premium rum brand. Today, BACARDI rum is produced in Puerto Rico, following the production legacy set forth by Don Facundo – crafted in a five step distillation process, aged in American white oak barrels, and filtered five times for unparalleled quality and smoothness.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world’s leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the world’s number-one selling rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR’S® Blended Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the fastest-growing premium gin in the spirits industry; CAZADORES® blue agave tequila, the number-one premium tequila in the world; MARTINI & ROSSI® vermouth, the world-leader in vermouth; and other leading and emerging brands.

For additional information:

Cortney Silverman, Senior Account Executive

Corbin & Associates, LTD.

212/246-3586 / Cortney@corbinpr.com

Joe Gerbino, Manager, Corporate Communications & Public Relations

BACARDI U.S.A., INC.

305/573-8600 ext. 1421 / jgerbino@bacardi.com

THIRSTY FOR LIFE? DRINK RESPONSIBLY.

www.bacardi.com

© 2009 BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI AND COMPANY LIMITED. BACARDI U.S.A., INC., MIAMI, FL. RUM SPECIALTIES-EACH 35% ALC.BY VOL.