Jim Beam & Kid Rock Partner as Red Stag by Jim Beam Launches
JIM BEAM™ PARTNERS WITH KID ROCK AND HIS 2009 ROCK N’ REBELS TOUR TO LAUNCH RED STAG BY JIM BEAM
“A Different Breed of Bourbon” Joins Forces With a Different Breed of Rock Star to Support America’s Military
Deerfield, Ill. – May 27, 2009 – Red Stag by Jim Beam™, the all-new cherry-infused offspring of the world’s No. 1 selling Bourbon announced today that it will partner with multi-platinum superstar, Kid Rock, as the headline sponsor of Kid Rock’s 2009 Rock N’ Rebels Tour, which will hit 25 cities across North America this Summer. Fifty cents from every ticket sold for Kid Rock’s upcoming concert tour will be donated to Operation Homefront, a non-profit organization that provides assistance to America’s military veterans returning home to their families
Kid Rock will kick off the Red Stag by Jim Beam™ partnership on June 14, when the Detroit native will serve as Grand Marshal of the NASCAR Sprint Cup Series™ LifeLock 400 race at Michigan International Speedway. Through their support of Operation Homefront, Red Stag and Kid Rock will help fund emergency aid, moving assistance, computer programs and care packages in local chapters throughout the country.
Red Stag by Jim Beam is scheduled to launch in June and is the latest innovation from Beam Global Spirits & Wine Inc. [Fortune Brands, Inc. (NYSE:FO)]. “Kid Rock’s unique style and music set him apart from other artists,” said Kelly Doss, senior director of Bourbon and Whiskeys, Beam Global. “He’s a longtime Jim Beam fan who puts on an amazing show. And like Jim Beam, he’s an avid supporter of the U.S. military. A different breed of Bourbon and a different breed of rock star – there’s no better match.”
The Rock N’ Rebels Tour is scheduled to kick off June 26 in West Palm Beach, FL. Throughout the summer (and where legal), Red Stag by Jim Beam™ will be offering legal purchase age consumers in select markets access to download a free, exclusive Kid Rock download, as well as opportunities for VIP passes, access to post-show meet-and-greets, and Red Stag by Jim Beam™ merchandise.
“I’ve been drinking Jim Beam and singing about it my whole career, so when they approached us it was a no-brainer,” said Kid Rock. “Add the support we’ll be giving to Operation Homefront and everybody wins.”
“Call of the Wild” Sweepstakes
Red Stag By Jim Beam will also give consumers a chance to enter the “Call of the Wild” sweepstakes, which will grant one winner and three friends an all-access weekend to see Kid Rock perform live in Las Vegas, among other prizes. The sweepstakes runs from July 6, 2009 to August 31, 2009 and will be available through mobile text messaging (SMS) as well as online at www.TheRedStag.com. Entry into the sweepstakes can also be found at www.jimbeam.com, as well as on Facebook through the Red Stag and Jim Beam fan pages. Additional sweepstakes details are below.
Red Stag by Jim Beam™
Red Stag by Jim Beam™ uses an artisanal infusion process to combine four-year-old Jim Beam® Kentucky Straight Bourbon Whiskey with natural black cherry flavors. Those who are new to Bourbon will welcome the superior mixing potential and subtle sweetness, while experienced Bourbon drinkers will appreciate the distinctive aroma, smooth taste and warm finish they’ve come to expect from Jim Beam® Bourbon.
Available in 50mL, 750mL and 1L bottles, Red Stag by Jim Beam™ will hit shelves in June. More information is available at www.TheRedStag.com.
About Kid Rock
Kid Rock is an American rock star who has sold over 25 million albums around the world. His current album, “Rock ‘N Roll Jesus” debuted at #1 on the Billboard Top 200 chart and has reached multi-platinum status, selling in excess of 4 million copies Worldwide, and is being accompanied by sold-out worldwide touring. In addition to his musical activities, Kid Rock has become one of the countries most vocal supporters of US Military personnel serving overseas, making countless trips to provide entertainment and support. More information on Kid Rock can be found at www.kidrock.com.
About Operation Homefront
Operation Homefront® provides emergency and morale assistance for our troops, the families they leave behind and to wounded warriors when they return home. A nonprofit 501(c)(3), Operation Homefront leads more than 4,500 volunteers in 30 chapters nationwide, and has provided critical assistance to more than 45,000 military families in need. Operation Homefront also hosts the Web community Operation Homefront Online. For more information, please visit www.operationhomefront.net and www.homefrontonline.com.
About Beam Global Spirits & Wine
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker’s Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, Larios® Gin, Whisky DYC®, Teacher’s® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company recently named one of the World’s Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com
About “Call of the Wild” Sweepstakes
NO PURCHASE NECESSARY. Must be a legal resident of the 50 United States or D.C. (except CA) and 21 years of age or older to participate. Void where prohibited. Subject to complete official rules, available at www.theredstag.com. Sweepstakes begins on July 6, 2009 at 12:00:01 a.m. EDT and ends on August 31, 2009 at 11:59:59 p.m. EDT. Text RS and your email address to short code 73637 or go to www.theredstag.com to enter online. Standard text messaging rates apply.
Red Stag by Jim BeamTM Bourbon 40% Alc./Vol.
©2009 James B. Beam Distilling Co., Clermont, Ky.
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