DEWAR’S Introduces High-End Discovery Gift Set in Time for Father’s Day
Set Includes DEWAR’S 18, Soon to be Released in the United States
May 27, 2009 6:00 AM CDT-MIAMI– (BUSINESS WIRE) — Today DEWAR’S® Blended Scotch Whiskies announced it will introduce a specially designed limited edition DEWAR’S Discovery Gift Set for spring 2009. The set includes the newest family member of the famed Scotch whisky maker, DEWAR’S 18, soon to be released for the first time in the United States. DEWAR’S 18 will be flanked by the two other premium DEWAR’S brands, DEWAR’S 12 and the ultra premium DEWAR’S Signature. The 200 ml bottles are encased in an elegant leather pack that can be later used as storage for other items.
“There is no doubt that Dad works hard all year long,” stated Amanda Hawk, DEWAR’S Brand Manager. “He paid high gas prices, huge heating or air conditioning bills this year, his investment portfolio isn’t what it used to be and the economic future is unknown. This year, more than any other, Dad deserves something he can really enjoy; three exceptional bottles of DEWAR’S Scotch Blended Whiskies.”
The cases became available in stores May 1, 2009 with a suggested retail price of $100. Following are specifics on the DEWAR’S Discovery Gift Set.
DEWAR’S Signature Blended Scotch Whisky
· The ultimate expression of the DEWAR’S blended Scotch whisky range
· Each bottle is individually numbered
· An ultra-premium luxury blend
· Strictly limited availability
· Married from exceptionally rare whiskies of great distinction
DEWAR’S 12 Blended Scotch Whisky
· Inspired by A . J. Cameron
· Launched in 2000
· Double-aged for exceptional smoothness and balance
· Married in oak casks
· Recipient of 33 international awards since launch
· Each bottle individually numbered as a work of exclusivity and quality
DEWAR’S 18 Blended Scotch Whisky
· Created 2003
· Release in the United States slated for Spring 2009
· Strictly limited availability
· Gold medal winner – Whisky Magazine “Best of the Best” or Best Blended Scotch Whisky – World Whisky Awards
· Double-aged in oak casks
· Outstanding in competitive tastings
· Individually numbered
About DEWAR’S® Blended Scotch Whiskies
The name of DEWAR is one of the most respected in the world of Scotch whisky. Founded in 1846 by John Dewar Sr., quality and innovation are fundamental to the story of DEWAR’S®. DEWAR’S® blended Scotch whiskies have been awarded more than 200 medals along with awards at competitive tastings across the globe, providing a guarantee of the quality of the whisky. Today, DEWAR’S® is one of the largest whisky brands in the world, and the top-selling blended Scotch whisky in the United States.
The complete DEWAR’S® portfolio of blended Scotch whiskies includes: DEWAR’S® WHITE LABEL, first crafted in 1899 and the flagship of the DEWAR’S portfolio; DEWAR’S® 12 Year-Old; DEWAR’S® 18 Year-Old and DEWAR’S Signature, the ultimate expression of blended Scotch whisky. For more information on DEWAR’S®, please visit www.dewars.com.
About Bacardi U.S.A., Inc.
Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world’s leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the world’s number-one selling rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR’S® blended Scotch whiskies, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the fastest-growing premium gin in the spirits industry; CAZADORES® blue agave tequila, the number-one premium tequila in the world; MARTINI & ROSSI® vermouth, the world-leader in vermouth; and other leading and emerging brands.
ENJOY RESPONSIBLY.
©2009 DEWAR’S, THE HIGHLANDER AND THE MARRYING LOGOS ARE TRADEMARKS. IMPORTED BY JOHN DEWAR & SONS COMPANY, MIAMI, FL. BLENDED SCOTCH WHISKIES – EACH 40% ALC. BY VOL.
The Beckwith Company
Carlos Munguia | 323-845-9836
Lindsay Mason | 512-266-2300
More Dewar’s links found on The Intoxicologist:
· Media Release: DEWAR’S® Offers Tax Relief to Beleaguered Americans
· DEWAR’S Introduces Award-Winning DEWAR’S 18
· Media Release: Dewar’s Signature Event
