Maestro Dobel Reinvents the Martini with Quintessentially
The World’s First-Ever, Clear-Aged Tequila Creates a Martini so Smooth It will Surprise any Vodka or Gin Drinker
JUNE 8, 2009 – New York – An iconic cocktail, having received innumerable makeovers and reinterpretations, the Martini has been a symbol of refined libation for over a century. This year on National Martini Day – Friday, June 19 – Maestro Dobel Diamond Tequila® partners with the luxury lifestyle group Quintessentially to launch an innovative new Martini that even cocktail purists will appreciate.
True to the legacy of the cocktail, the Maestro Martini includes just two ingredients: Maestro Dobel and Cointreau Noir®. Maestro Dobel – the world’s first-ever, diamond-clear, aged tequila – uniquely blends Extra-Anejo, Anejo and Reposado tequilas to create a crispness and complexity that compliments the Martini’s heritage with the finest sipping tequila.
“As the fastest growing spirits category, it is clear that Americans are developing a taste for the delightful flavors of agave and oak barrel aging that premium tequila brings to the table,” said Elwyn Gladstone, head of marketing, Proximo Spirits, Inc. “With the introduction of the Maestro Martini, a new experience is offered to gin- and vodka-based Martini drinkers with a triple threat that only Maestro Dobel can deliver: a clear, crisp and complex taste.”
Quintessentially’s exclusive membership will be the first to relish in this unique cocktail at Martini Day private events to be held in New York at the W Hotel Member’s-Only Rooftop Penthouse, in Los Angeles at Palihouse Holloway and in San Francisco at 15 Romolo.
To create the Maestro Martini: Pour an ounce of Cointreau Noir into a classic Martini glass, swirl and discard. Pour three ounces of Maestro Dobel into a shaker and stir thoroughly with ice. Pour into Martini glass. Garnish with orange twist and rejoice.
Standing alone in the category, Maestro Dobel is a luxurious silver tequila with the complexity of an aged spirit. This exceptional blend of three tequilas brings a refined nuance to the Martini and can be judged, like a diamond, by four C’s: clarity, complexity, crispness and craftsmanship.
Ideally balanced, Maestro Dobel boasts a full-bodied palate and velveteen mouth with bold notes of smoked wood and dried fruits. These flavors are carefully balanced by a light nutmeg spiciness and a sweet honey finish.
Maestro Dobel is available at the finest retail and evening establishments, as well as online where legal. Dobel is 40% Alc./Vol. and has a suggested retail price of $74.99.
About Maestro Dobel Diamond Tequila:
Maestro Dobel is a luxurious silver tequila with the complexity of an aged spirit. Created by Juan-Domingo “Dobel” Beckmann, the sixth-generation leader of the world’s most prominent tequila-producing family, Maestro Dobel Dobel is diamond-clear – a result of a proprietary blending and filtration technique. Hand-crafted in Jalisco, Mexico, Dobel is a distinctive blend of three aged tequilas: Reposado (rested 15 months), Anejo (rested 24 months), and Extra-Anejo (rested for 36 months). Maestro Dobel is available at the finest retail and evening establishments, as well as online where legal. Dobel is 40% Alc./Vol. and has a suggested retail price of $74.99. For more information, please visit: www.MaestroDobel.com.
About Proximo Spirits, Inc.
Proximo Spirits is a newly formed, privately owned, premium spirits distributor based in New York. In addition to Maestro Dobel Diamond Reposado Tequila, the company portfolio includes 1800 Tequila, Three Olives Vodka, Gran Centenario Tequila, as well as the exquisite Ron Matusalem Rum brand.
About Quintessentially
Inspired by their mutual passion for high quality service and attention to detail, Ben Elliot, Aaron Simpson and Paul Drummond joined forces in London to create Quintessentially, a private members club with a global concierge service, in December 2000.
Quintessentially’s discerning members around the world enjoy an array of benefits carefully selected to make a difference in their lives. Their team of experts are on hand for everything from solving pressing practical problems such as dinner reservations and sourcing a good nanny to advice on the latest fashion collections, travel experiences, lifestyle trends, spur-of-the-moment chartered yachts, theatre and nightlife recommendations plus much more – providing nothing but the best insider and specialist access, 24 hours a day, 365 days a year.
With 44 offices worldwide and further plans for Amsterdam, Auckland, Chicago, Kuala Lumpur, Luxembourg and more this year, Quintessentially has quickly become a global support system for its members, wherever they may be.
M Booth & Associates
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