Burnett’s Franchise Adds Cosmopolitan, Margarita and Mojito Ready to Serve Cocktails
BARDSTOWN, Ky. – In response to the growing cocktail craze, one of Heaven Hill Distilleries’ leading spirits franchises will introduce ready to serve Burnett’s Cocktails. The line extension will initially include three of the most popular cocktail choices - Cosmopolitan, Margarita and Mojito.
The prepared cocktails were developed from traditional recipes that feature quadruple distilled, triple charcoal filtered Burnett’s Vodka and all natural ingredients. As a result, curious cocktail consumers can entertain or explore new tastes from a brand synonymous with flavor innovation.
“Burnett’s Cocktails satisfy a broad range of consumer interests,” said Senior Brand Manager Reid Hafer. “In-home entertaining and flavor experimentation are incredibly popular trends today, particularly as the economy draws consumers away from the on-premise. Consumers may now embrace the cocktail culture off-premise with this new range of cocktails from the trusted Burnett’s family.”
The launch of Burnett’s Cocktails will include point-of-sale materials, trade media advertising in Beverage Dynamics, The Beverage Network, Market Watch and Stateways and mail-in rebates. The Burnett’s website (www.burnettsvodka.com) will also provide more information on the new cocktails.
Burnett’s Cocktails are available in P.E.T. 1.75 liters and bottled at 15% alcohol by volume (30 proof).
Burnett’s is one of the leading franchises in the distilled spirits industry. Now the 18th largest brand by case sale volume, the standard Burnett’s Vodka has been a regular Beverage Information Group “Growth Brand” and Impact “Hot Brand” as one of the fastest growing products in the entire industry since 2000. The entire line includes the Vodka, 19 Flavored Vodkas, Gin, Rums, Ultras and 100 proof varieties.
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; Hpnotiq Liqueur; Whaler’s Rum; Burnett’s Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Água Luca Brazilian Rum Cachaça and Lunazul Tequila.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
· Long Island Iced Tea trouble-free with Captain Morgan
