The Intoxicologist

In keeping with the theme of 30 Days of Pink The Intoxicologist site features Mike’s Hard Pink Lemonade.  While this might not be a ‘cocktail’ it is pink and funds are being donated toward The Breast Cancer Research Foundation.  Mike’s Hard Pink Lemonade has been quite popular from information I’ve gathered from local retailers and distributors. 

The flavor is exactly as portrayed in the name: pink lemonade.  Serve this one ice cold for football game day or lady’s night out.  The color may be pink, but pink lemonade is a flavor loved by all.  The only drawback for Mike’s Hard Pink Lemonade is that this one is seasonal.  If you want it, get it now. 

Thank you for continuing to support The Intoxicologist and National Cocktails Examiner 30 Days of Pink.  Remember all the cocktail recipes you view on the National Cocktails Examiner site or from the Drink Recipes & Photos page through October 20 help raise funds for the Susan G. Komen for the Cure foundation.  50% of all earnings from these postings will be donated to the Susan G. Komen for the Cure Nebraska affiliate.   A few ‘Pink’ drink recipe links have been placed below and throughout the Mike’s Hard Pink Lemonade press release.  Browse through for ideas and share the links with with friends if you find something you like.

Cocktails for a Cure – ‘Pink’ Cocktails for October Breast Cancer Awareness

Finlandia Tangerine Fusion Vodka Drink Recipes  - Pinky Vodka Recipes – Cocktails for a Cure

Monin Premium Syrup Drink Recipes  - Three Olives Vodka Pink Drink Recipes

MIKE’S HARD LEMONADE CO. CELEBRATES 10^th ANNIVERSARY WITH LIMITED-EDITION MIKE’S HARD PINK LEMONADE™

New Flavor Supports Breast Cancer Research in Honor of Former Employee Who Battled Disease

SEATTLE (August 17, 2009) – Mike’s Hard Lemonade Co., a pioneer in the flavored malt beverage category, is celebrating its 10^th anniversary with the introduction of a new, limited-edition seasonal flavor, mike’s hard pink lemonade™.  The second of three special, seasonal offerings produced this year, mike’s hard pink lemonade™ delivers an all-American, summertime favorite done in Mike’s traditional “hard” way.

·         Bacardi Dragon Berry Rum

·         Watermelon Inspired Cocktail Recipes

An often-requested flavor, mike’s hard pink lemonade™ has been in development for almost two years.  When Jacqueline S., a part of the Mike’s family since its founding, lost a long battle with breast cancer in January, company employees decided to make its new offering about more than just a new flavor or a celebration of its anniversary.  In memory of Jacqueline, the company is providing a $250,000 donation to The Breast Cancer Research Foundation^®, a leading national breast cancer organization dedicated to funding innovative clinical and translational research and increasing public awareness about good breast health. 

·         POM Wonderful Mocktail & Smoothie Recipes

·         X-Rated Fusion Cocktail Recipes

“Though we’ve always honed our reputation for being hard, right now we are proud to show a softer side with our new mike’s hard pink lemonade,” said Philip W. O’Neil, President of Mike’s Hard Lemonade Co.  “Mike’s is a small, family-owned company and when something significant happens – good or bad – to one of our employees, it reverberates throughout the company.  In Jacqueline’s case, she worked for our founder & CEO since he founded the company.  When we lost her early this year, it was a very sad day for many.”

·         NUVO Sparkling Liqueur Recipes

·         Bombay Sapphire Gin Cocktail Recipes

“We researched many breast cancer organizations and chose The Breast Cancer Research Foundation because of their focus on research and reputation as a highly regarded and efficient organization,” added O’Neil.  “The donation is our way of honoring Jacqueline and helping fight a fight that’s very personal to us here at Mike’s.”

·         Campari Summer Cocktail Recipes

Think Pink

The lightly carbonated beverage has a sweet, yet tart pink lemonade taste, reminiscent of old-fashioned, fresh-squeezed lemonade.  The drink is available in liquor, grocery, club and convenience stores nationwide through October 2009.  It is the second of three seasonal flavors introduced this year to celebrate Mike’s 10^th anniversary.  The first, mike’s hard raspberry lemonade™, was launched in March 2009 as a spring/summer offering.  The company’s fall/winter seasonal will be announced later this year.  For more information, please visit www.mikeshard.com.

About Mike’s Hard Lemonade

Seattle-based Mike’s Hard Lemonade Co. is a registered tradename of Mark Anthony Brands, Inc, a Washington Corporation.  Mike’s Hard Lemonade Co. defined the $1.7 billion flavored malt beverage category with the introduction of its ground breaking mike’s hard lemonade® in Canada in 1996 and then in the United States in 1999.  Mike’s core product line is comprised of premium malt beverages, premium malt cocktails and hard teas.  For further information, visit www.mikeshard.com.

About The Breast Cancer Research Foundation

The Breast Cancer Research Foundation^® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and translational research.  The Foundation supports scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime.  A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs.  In October 2008, nearly $35 million will be awarded to 166 scientists across the United States and in Australia, Canada, Latin America, the Middle East, and throughout Europe.  And for the seventh consecutive year, BCRF received Charity Navigator’s highest rating, four stars, thus outperforming over 99% of the evaluated charities, while the American Institute of Philanthropy has awarded BCRF its highest possible rating of A+.  BCRF is the only breast cancer organization in the U.S. to receive these accolades. For more information, visit www.bcrfcure.org or call 1.866.FIND.A.CURE.

The Breast Cancer Research Foundation^® is a registered trademark of The Breast Cancer Research Foundation Not-For-Profit Corporation, New York, NY

mike’s hard pink lemonade™, mike’s hard raspberry lemonade™ are trademarks and mike’s hard lemonade^® is a registered trademark of Mike’s Hard Lemonade Co., Seattle, Washington.

MIKE’S IS HARD.  SO IS PRISON.  DON’T DRIVE DRUNK. ^®