The Intoxicologist

NEW YORK, March 7 /PRNewswire-USNewswire/ – The National Puerto Rican Day Parade, one of America’s largest outdoor events with more than 2 million participants, today announced it is terminating its relationship with the makers of Captain Morgan Rum over the company’s planned abandonment of its Puerto Rican distillery in exchange for taxpayer-funded grants of $2.7 billion that the island needs for health and educational needs.

 

“The corporate sponsorships of Captain Morgan and its British parent, Diageo, PLC, are no longer welcome,” announced Parade Chairperson Madelyn Lugo. Diageo’s brands, Johnny Walker, Jose Cuervo and Captain Morgan, have had a 30 year relationship with the Parade.

 

“This Parade is about pride and respect, and Captain Morgan has shown us neither,” she asserted. “They are abandoning us in exchange for $2.7 billion in taxpayer-funded corporate handouts that would otherwise be used to meet the educational and health needs of Puerto Rico, where 16 percent are unemployed and 1 in 3 lives below the poverty line.”

 

Two years ago, the U.S. Virgin Islands lured Captain Morgan to St. Croix by promising to split $6 billion in anticipated revenues from rebates of federal excise tax it expects to receive on the rum. The rebates are the principal form of federal assistance to both Territories, generating $470 million for Puerto Rico last year.

 

The deal has been sharply criticized by labor groups, who complain that the new distillery on St. Croix, also being financed by federal excise tax rebates, will employ at least 330 fewer workers.

 

Florida Republican Senator George LeMieux has announced plans to offer an amendment this week to the proposed jobs bill that will effectively scuttle the deal by tying future excise tax rebates to the respective Territories’ populations, rather than the place of production.

 

The National Puerto Rican Coalition, which has led the fight against the Captain Morgan deal, said today’s decision by Parade organizers will put “serious pressure” on New York Senators Charles Schumer and Kirsten Gillibrand. “New York represents the greatest concentration of Puerto Ricans living on the mainland,” said NPRC President Rafael Fantauzzi. “They’ll be watching to see whether their Senators stand with us, or with a British liquor company.”

 

SOURCE National Puerto Rican Day Parade, Inc.

 

Captain Morgan Links of Interest

Creole Julep w/Captain Morgan 100 Rum – Italian Tropics w/Captain Morgan & NUVO

Diageo’s Proposed New St. Croix Location for Captain Morgan Rum

Cinnamon Toast hot cider – ‘Dem Apples Parlor Steakhouse by Ben Clemons

Captain Morgan 100 Proof – More Than a Little Captain in You

The Road to Hana cocktail

Captain Morgan Announces ‘Ultimate Pose Off II’ 2008 Champion

 

Reviews - Classic Cocktails - Cocktails - Bourbon Cocktails

Champagne & Bubbly Cocktails - Mocktails - Spirited

Low Calorie/Low Carb Cocktails - Shots & Shooters - Holiday Cocktails

 

The Intoxicologist on Twitter, Facebook, StumbleUpon

www.discus.org – Distilled Spirits Council of the United States

Email: str8upcocktails@gmail.com

 

Copyright 2010 Cheri Loughlin – The Intoxicologist – All Rights Reserved

San Francisco, CA, January 19, 2010:  The Whiskies of the World Expo and Artisanal Spirits Fest today released the exciting line up of brands exhibiting at this year’s event which will be held on Saturday, March 27, 2010, at The Hotel Nikko.

 

Now in its 11^th year, the Whiskies of the World Expo & Artisanal Spirits Fest gathers the world’s most fascinating distilled spirits along with their makers and ambassadors to give its guests an opportunity to sample, learn and experience the art of whisky.  A favorite San Francisco event, the Expo is adding new and exciting details to the evening to make sure that this is the event of the year.

 

From the biggest brand names to whiskies that are not even available for sale, there will be a spirit to suit everyone’s taste.  In addition to incredible spirits from every corner of the world, the Expo will also feature seminars conducted by world famous Master Distillers and Brand Ambassadors.  Among those giving seminars are: Steve Beal (Diageo), David Mays and Simon Brooking (Beam Global), Richard Paterson (Whyte and Mackay Ltd.), Rick Edwards (Pernod Richard), Joe Michalek (Piedmont Distillers).

 

Guests will also enjoy a full buffet dinner, mixology demonstrations, Celtic crafts, chocolate and fudge pairings, live music and more, including some surprises.

 

VIP tickets cost $120 and General Admission tickets cost $110.  For more information and to purchase tickets, visit www.whiskiesoftheworld.com.

 

The List of Brands Exhibiting: Scotch whiskies (Classic Malts, Johnnie Walker; Laphroaig, Ardmore, Signatory, Isle of Skye, Benromach, Dalmore, Glenlivet, Isle of Jura, Aberlour, Scapa, Mackillop’s Choice, Tomintoul, Glenmorangie, Ardbeg ;  Canadian (Canadian Club, 8 Seconds, Snake River ); Irish ( Bushmills), Whiskey and Bourbon (Bulleit, Dickel, Small Batch Bourbon, High West, Maker’s Mark, Buck Kentucky, Stranahan’s, Montana, Sazerac Whiskeys); American craft (Compass Box, moonshine from Piedmont Distillers, spirits from Bendistillery, Tuthiltown Hudson Whiskey Templeton Rye; spirits and single bottle kit from Fog’s End Distillery; Dry Fly Spirits, Old Potrero); Japan (Suntory); Finland (Balcones Baby Blue), specialty spirits (Zacapa).

 

More about Whiskies of the World LLC

Whiskies of the World LLC is owned by the husband and wife team of Doug and Lana Smith.  The first annual Whiskies of the World Expo was held in San Francisco in 1998.  Since that time it has expanded to include the Artisanal Spirits Fest which celebrates the art of craft distilling.

 

Whiskey Links of Interest

Gifting Scotch for the Holidays - Laphroaig Single Malt Scotch: Own It, Sip It, Network It

Beam Global Raises a “Bourbon on the Rocks” Toast

Investing in Dad: Ardmore 30 & the Traditional Cask

The Dalmore Gran Reserva: Taste the Evolution

Hitting the Maker’s Mark: Hangman’s Noose - Basil Hayden’s Bourbon Drink Recipes

Knob Creek Bourbon Drink Recipes - Peek into the Peculiar: Stranahan’s Colorado Whiskey

Tuthilltown Spirits Baby Bourbon Whiskey Niche

Templeton Rye: Taste the Heritage, Experience “The Good Stuff”

 

Reviews - Classic Cocktails - Cocktails - Bourbon Cocktails

Champagne & Bubbly Cocktails - Mocktails - Spirited

Low Calorie/Low Carb Cocktails - Shots & Shooters - Holiday Cocktails

 

The Intoxicologist on Twitter, Facebook, StumbleUpon

www.discus.org – Distilled Spirits Council of the United States

Email: str8upcocktails@gmail.com

 

Copyright 2010 Cheri Loughlin – The Intoxicologist – All Rights Reserved

SKYY SPIRITS UNCOVERS GINGER

AS LATEST ADDITION TO ALL NATURAL SKYY INFUSIONS® LINE

 

First Nationally Available All Natural Ginger Infused Vodka to Hit Store Shelves this Spring

 

SAN FRANCISCO, CA (February 1, 2010) – A versatile ingredient featured in everything from cocktails, to candy, to baked goods, Ginger is the age-old flavor that has become the recent darling of the mixology and culinary world.  Capitalizing on this trend, SKYY Vodka® is proud to announce the latest addition to its All Natural SKYY Infusions® line – fresh, sweet Ginger.  Launching this month, All Natural SKYY Infusions Ginger is the first nationally available Ginger infused vodka, joining the All Natural SKYY Infusions portfolio of Citrus, Cherry, Passion Fruit, Raspberry, Grape and Pineapple. 

 

SKYY Infusions Ginger is crafted using a signature infusion process, where premium vodka is carefully infused with real ginger for an irresistibly fresh, sweet taste.  One sip reveals the delicious flavors of spiced and juiced ginger, roasted oranges and mild notes of cinnamon.  The flavor profile is reminiscent of handmade ginger ale, yet with a more intricate aroma and taste commonly associated with an infusion made at home.  Ginger beverages from ginger ale to ginger beer are posting impressive growth in popularity, evidence that consumers’ passions for this intriguing flavor are steadily on the rise.

 

“Mixologists and chefs alike have embraced Ginger as the hot new ingredient, many making their own Ginger syrups and extracts to add an exotic, yet sophisticated taste to new creations and old favorites,” said Andrea Conzonato, Chief Marketing Officer, Skyy Spirits.  “Recognizing this trend, we developed All Natural SKYY Infusions Ginger, which gives any bartender or consumer the opportunity to easily add Ginger’s delectable, sweet taste to any cocktail.  All Natural SKYY Infusions Ginger is a groundbreaking addition to our line of All Natural SKYY Infusions products.”   

 

Mixologists and bartenders at restaurants and bars around the country have already embraced SKYY Infusions Ginger, integrating the infused spirit into both classic and contemporary cocktails. SKYY Infusions Ginger is a highly versatile flavor that can be mixed with fresh juices for a stylish, yet enticingly exotic cocktail; or, for the at-home bartender, try simple ingredients like 7UP®, cola or soda water for something easy and delicious.  And, for the ultimate sweet ginger experience, pair SKYY Infusions Ginger with classic ginger ale.  All Natural SKYY Infusions Ginger will be available nationwide starting in February, available in 50ml ($1.99 MSRP), 750ml ($18.49 MSRP) and 1L ($26.49 MSRP) sized bottles. (Retail prices are suggested and may vary.)  The launch will be supported by a fully integrated marketing campaign featuring advertising, social media activities and on-/off-premise promotions.

 

All Natural SKYY Infusions was originally launched in five flavors – Citrus, Cherry, Grape, Raspberry and Passion Fruit, in April 2008 by Skyy Spirits, a wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America.  A year later, SKYY introduced SKYY Infusions Pineapple, which quickly became a nationwide centerpiece of classic and contemporary Tiki cocktailing.  The introduction of its seventh Infusion, SKYY Infusions Ginger, continues to uphold Skyy Spirits’ high standard of ultra premium, naturally infused vodkas based on the principles of quality, innovation and style.   

 

The entire SKYY Infusions collection can be enjoyed on the rocks, or with club soda, 7UP® or in a myriad of other delicious, sophisticated cocktails.  Learn more at www.skyyinfusions.com.

 

For more information and great recipes, join SKYY Vodka on Facebook at http://www.facebook.com/SKYYVodka  or Twitter: SKYYVodka.

 

About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI - Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur ^TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky. 

 

Skyy Spirits was founded and is headquartered in San Francisco, California.  More information on the company can be found at www.skyyspirits.com and www.camparigroup.com.  Please enjoy Skyy Spirits brands responsibly and in moderation.

 

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the US and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari and SKYY Vodka, stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano, are listed on the Italian Stock Exchange. www.camparigroup.com

 

SKYY Vodka Drink Links of Interest

Uncover Ginger with New All Natural SKYY Infusions Ginger

SKYY Vodka Reprises Role in New Line Cinema’s Sex and the City 2 Movie

The Beaded Lady & Mardi Gras Mischief – Cuppa Good Cheer Hot Chocolate

SKYY Vodka Infuses Fun into the Summer Cocktail – SKYY Diver Martini

SKYY’s The Limit Cocktail Competition Winners – Watermelon Lemonade

Mighty Leaf AperiTea & SKYY Infusions Summer Transition Cocktails

SKYY Infusions Drink Recipes - Muddled Magic Cocktails the SKYY Way

Pink Pineapple – Campari Cherry Infusion

 

The Intoxicologist on Twitter, Facebook, StumbleUpon

www.discus.org – Distilled Spirits Council of the United States

Email: str8upcocktails@gmail.com

 

Copyright 2010 Cheri Loughlin – The Intoxicologist – All Rights Reserved

ALL STAR LINEUP OF INTERNATIONAL JUDGES ANNOUNCED FOR 2010 42BELOW COCKTAIL WORLD CUP

 

At 42BELOW, we love great drinks. And we know a few things about how to make them too.  But if anyone were to know more than us, it might just be these guys.

 

Returning for his second CWC appearance, Simon Difford is the godfather of the UK drinks industry. He founded the influential ‘Class’ magazine in 1997 which quickly went on to become the UK’s leading style bar title. A few years later he launched his range of ‘diffordsguides’, most notably the cocktail edition which contains two and a half thousand cocktail recipes. Simon has been named as one of the world’s best drinks and bar writers, as well as one of the most influential people in the drinks industry. Most recently he won first place in the Drinks International Magazine ‘Bartender of the Year’. He’s also created and launched his own elderflower liqueurs. Yep, he knows a thing or two about cocktails and that will come in pretty handy when it comes to judging the best.

 

Fresh from the US of A is Jim Meehan, the star of America’s bar trade. Meehan started mixing drinks to pay his way through university, but it quickly went from a part time job to an all consuming passion. He’s worked in some of New York’s top bars including ‘Five Points’, ‘Gramercy Tavern’, ‘The Pegu Club’ and ‘PDT’. He’s also contributing editor of Food & Wine Magazine’s annual cocktail book, co-editor of Mr. Boston’s Bartender Guide, bartending columnist for Sommelier Journal and blogger for gq.com and liquor.com. Jim’s cocktails have featured on international TV and radio, books and magazines. Last year he was named American Bartender of the Year at Tales of the Cocktail. He thinks that is a pretty big deal, he’s probably right.

 

Reluctantly, we’ll admit the Aussies know a bit about how to run a decent bar and how to mix a decent drink (even if they don’t know how to bowl overarm) so we’ve included two of their finest in the judging mix. Vernon Chalker is one of the founding fathers of Melbourne’s world renowned cocktail and bar scene. Since opening the legendary ‘Gin Palace’ in 1997 Vernon has taken the city’s famous laneway bars to a new level. ‘Gin Palace’ is renowned around the world for its high standard of cocktails and service, as are Chalker’s two new ventures, ‘Orders of Melbourne’ and ‘Madame Brussels’ Last year he was named the most influential figure in the Australian bar industry.

 

Also from Melbourne, Jason Chan (no relation to Jackie) has his fingers in more than a few hospitality pies. Originally hailing from the sunny southern New Zealand town Dunedin (which is why we invited him) he relocated to Australia and opened ‘Batch Espresso’ a café which still serves the best coffee in the city, quite something an accomplishment in café crazy Melbourne. The talented barista then moved on to bars, launching ‘Seamstress/Sweatshop’, a premium multi-level bar, restaurant, coffee shop and wine room. But all that pales in comparison to his greatest achievement, winning the 42BELOW Cocktail World Cup in 2005.

 

They’re the veritable Mick Jaggers of the mixology world (at least they like to think so) and we are honoured to have them on board to help us crown the 42BELOW Cocktail World Cup champions 2010.

 

The event kicks off in Queenstown on March 22nd for four days of heart pumping and cocktail mixing challenges. The convoy will then travel north to our capital, Wellington for a final event featuring the world’s best bar tenders and New Zealand’s best rock group, ‘Midnight Youth’ in an awesome live show where the 42BELOW Cocktail World Cup Champion will be decided.

 

ENJOY RESPONSIBLY

42BELOW.COM

2009 42BELOW, the 42BELOW bottle design and 42BELOW devices are trademarks and/or registered trademarks.

42 BELOW IMPORTING COMPANY, MIAMI, FL. VODKA – 42% ALC. BY VOL – 100% Grain Spirits. Flavored Vodkas – Each 42% ALC. BY VOL.

 

 

A sneak peek sampling at the types of cocktails these judges take under extreme consideration:

 

North England

Keenan Wong – Boutique, Leeds

Tom Sneesby – Socio Rehab, Manchester

Tim Barnes – Rodeo, Manchester

 

“Around the World in 42 Days”

40 mls (1 1/3 oz) 42BELOW Feijoa flavoured vodka

25 mls (5/6 oz) myrtille-infused 42BELOW Pure

25 mls (5/6 oz) fresh lemon juice

8 mls (1/4 oz) plum tea

8 mls (1/4 oz) egg white

2 dashes of orange bitters

Green peppercorns

Chilli

 

Muddle the peppercorns and chilli, and shake all with ice. Strain into a Cocktail glass rimmed with cardamom and sugar.

 

China

Yang Wang (Jack) – China Doll, Beijing

Yu Ting Zhang (Amanda) – Hamilton House, Shanghai

Dammarsing Gurung (Dipen) – Beijing Club, Hong Kong

 

“Everest Glory”

30 mls (1 oz) 42BELOW Pure vodka

15 mls (1/2 oz) Khukri (Ghurka overproof rum)

15 mls (12 oz) strawberry liqueur

5 mls (1/6 oz) sugar syrup

Jasmine tea

 

Flambe lemon, strawberry, cloves, cinnamon, vanilla and pineapple in Khukri rum. Muddle fruit, then combine with spirits, and fill with ice. Shake and strain into a chilled Cocktail glass.

 

Scotland

Shervene Shahbazkhani – Voodoo Rooms, Edinburgh

Debs Young – Under the Stairs, Edinburgh

Ben Carlotto – Voodoo Rooms, Edinburgh

 

(No Name on this one)

30 mls 42BELOW Feijoa flavoured vodka

30 mls 42BELOW Pure vodka

15 mls (1/2 oz) Grand Marnier

15 mls (1/2 oz) blood orange juice

Lemon juice

Star anise

Ginger

Apricot marmalade

Rosemary

 

Serve with whisky and tablet foam.

 

USA Central

Charles Joly - The Drawing Room, Chicago

Jared Boller – Ocean, Denver

Bill Norris – Fino, Austin

 

“Wisdom of the Ages”

30 mls (1 oz) 42BELOW Pure vodka

30 mls (1 oz) Carrick Sauvignon Blanc

15 mls (1 oz) chamomile syrup

21 mls (2/3 oz) fresh white grapefruit juice

Sage leaves

 

Flame fresh sage leaves with Green Chartreuse and place in a Boston glass. Combine all and shake, strain into a Collins glass filled with sage ice. Serve with a granita of Chartreuse, grapefruit, chamomile simple syrup and fresh lemon juice.

 

London

Joshua Ivanovic – Mahiki, London

Sean Ware – LAB, London

JJ Goodman – Stanza, London

 

“The Ale of Two Cities”

50 mls (1 2/3 oz) 42BELOW Feijoa flavoured vodka

25 mls (5/6 oz) Punt e Mes

75 mls (2 1/3 oz) Granny Smith apple juice

50 mls (1 2/3 oz) nettle cordial

15 mls (1/2 oz) malt syrup

15 mls (1/2 oz) freshly squeezed lime juice

2 dashes of Angostura bitters

 

Shake, strain, serve.

 

Ireland

Darren Geraghty – Kudos Bar, Dublin

Kostas Makrygiannis – Saba, Dublin

Csaba Henter – Diep, Dublin

 

“Meringue Otang”

42BELOW Passion

Elderflower cordial

Crème de vanille

Lavender syrup

Egg white

 

Shake and serve with 42BELOW Passion and lemon curd.

 

South East Asia

Rizal Junior – Westin, Kuala Lumpur

Ippei Okuma – Coffee Bar K, Singapore

Zack Arifin – X2 Bar, Jakarta

 

“M.I.S. World”

70 mls (2 1/3 oz) 42BELOW Manuka Honey flavoured vodka

10 mls (1/3 oz) blackberry ‘drinking vinegar’

30 mls (1 oz) lavender syrup

Dash of wasabi

Dash of freshly squeezed lemon juice

Coriander leaves

Red chilli

 

Australian Shake-a-roos

Kerin Golley – Little Jumbo, Brisbane

Luke Redington – Hugo’s Bar Pizza, Sydney

Greg Sanderson – Black Pearl, Melbourne

 

“Gods of Other Cultures”

60 mls (2 oz) 42BELOW Passionfruit flavoured vodka

Peychaud’s bitters

Bacardi 151

1 bottle of Central Otago Pinot Noir infused with vanilla beans, choya, maple syrup and crème de framboise.

 

Blaze vodka with bitters and rum, and serve in a vanilla-smoked stemless wine glass. Top with infused pinot noir. Serve with a ‘fruit salad’ of carbonated kiwifruit, blackberries, grapes and plums.

 

USA East Coast

Bobby Jones – Saint, Boston

Sammy Ross – Little Branch/Milk and Honey , New York

Brendan Dorr – Izia, Baltimore

 

“Alpine Olympian Punch”

Each individual serve will contain approx 150 mls (5 oz) of the following:

270 mls (9 oz) 42BELOW Manuka Honey flavoured vodka

270 mls (9 oz) Clear Creek Pine eau de vie

270 mls (9 oz) apricot syrup

270 mls (9 oz) freshly squeezed lemon juice

60 mls (2 oz) absinthe

30 mls (1 oz) orange bitters

540 mls (18 oz) sparkling wine

 

Combine all in a punch bowl, and serve with large ice block. Serve individually in punch cups garnished with absinthe-flambeed apricots on Douglas Fir pine skewers.

 

More 42Below Links of Interest

Cocktail World Cup: Extreme Cocktail Competition by 42BELOW Vodka

42 Passion & Cranberry – 42 Feijoa & Lemonade – 42 Honey & Ginger

42 Kiwi & Pineapple – 42 & Tonic – Chi-Chi – Black & Blue Below

South Pacific Breeze & Garden Party Punches

 

The Intoxicologist on Twitter, Facebook, StumbleUpon

www.discus.org – Distilled Spirits Council of the United States

Email: str8upcocktails@gmail.com

 

Copyright 2010 Cheri Loughlin – The Intoxicologist – All Rights Reserved

A New, Innovative Blend of Açaí, Blueberry and Pomegranate

Paves the Way for Exceptional Cocktail Experiences

 

NEW YORK – (February 11, 2010) – This February, ABSOLUT®VODKA gives cocktail connoisseurs everywhere a new reason to drink exceptionally.  The eleventh unique flavor in the ABSOLUT portfolio, ABSOLUT® BERRI AÇAÍ is an on-trend blend of açai, blueberry and pomegranate with an elegant focused berry aroma; a pure, vital and slightly juicy taste; and a smooth expressive, fresh and berry finish.  The new spirit is now available at bars, restaurants and retailers nationwide.

 

“At ABSOLUT, we seek creativity and innovation in everything we do - in our collaborations, our marketing and most importantly, in our products. As such, we are thrilled to introduce ABSOLUT BERRI AÇAÍ to the market and look forward to watching bartenders and consumers alike enjoy the unique mixability and taste ABSOLUT BERRI AÇAÍ  will bring to each cocktail,” said Ian Crystal, Brand Director, ABSOLUT VODKA. “With ABSOLUT BERRI AÇAÍ we hope to inspire consumers and show them how easy and delicious mixology can be.”

 

·         Absolut Vodka ‘Drinks’ Ads Featuring Kate Beckinsale & Zooey Deschanel

·         More Absolut photos on The Intoxicologist Facebook Page

 

Featuring a tangy and ripe berry-flavor that’s smooth and fresh with a natural sweetness, ABSOLUT BERRI AÇAÍ draws upon the characters of three of today’s most popular berry flavors – açaí, blueberry and pomegranate.  Like all ABSOLUT flavors, it creates exceptional cocktails when combined with anything from juices and sodas to muddled fruit and champagne.  Mixed with club soda, it conjures up a lazy summer afternoon, even in the winter.  Shake with cranberry juice and orange liqueur, it becomes an exceptionally flirty and delicious version of the Cosmopolitan.  Similar to its predecessors, ABSOLUT BERRI AÇAÍ  made from all-natural ingredients, and contains no sugar and no added preservatives.

ABSOLUT introduced ABSOLUT®PEPPAR (1986) and ABSOLUT®CITRON (1988) at a time when no other brands thought of flavored vodka, and single handedly helped propel two highly popular cocktails into the consumer psyche – the Bloody Mary and the Cosmopolitan.  Since then, ABSOLUT has been a pioneer within the category, and with ABSOLUT BERRI AÇAÍ, ABSOLUT continues its tradition of developing flavors that inspire cocktail creations and takes mixology to a new level.

 

·         Absolut Boston Tea Flavor Parties Well with Drink Recipes

·         One if by Land, Two if by Sea, Introducing a Bottle of ABSOLUT Boston for Thee

 

Celebrating in Style

To celebrate the launch of the new flavor, ABSOLUT BERRI AÇAÍ will join Robert Verdi for his 2010 Fashion Week retreat in New York City from February 12 – 18, 2010.  As Robert Verdi invites his guests to explore the Future of Fashion, ABSOLUT invites guests to enjoy the future of exceptional cocktails with ABSOLUT BERRI AÇAI. (Robert Verdi on Twitter – Robert Verdi on Facebook)

 

ABSOLUT BERRI AÇAÍ Signature Cocktail Recipes

 

ABSOLUT BERRI AÇAÍ SOUR

2 parts ABSOLUT BERRI AÇAÍ

3/4 part simple syrup

1 part fresh lemon juice Shake and strain into rocks glass filled with ice. Garnish with blueberries.

 

BERRI RICKY

2 parts ABSOLUT BERRI AÇAÍ

1 part fresh lime juice

1 part agave nectar (or simple syrup)

4 parts club soda

Build ingredients over fresh ice in a highball. Stir. Garnish with a lime wheel.

 

BERRI SOPHISTICATED

1 part ABSOLUT BERRI AÇAÍ

5 blueberries

1 part fresh lime juice

1 part simple syrup

4 parts Perrier-Jouët® NV Champagne

Muddle blueberries in mixing glass. Add ABSOLUT BERRI AÇAI, fresh lime juice and simple syrup. Shake & strain in a champagne flute. Top with chilled Perrier-Jouët NV Champagne. Garnish with 3 blueberries on a stick.

 

Visit absolutdrinks.com, or use the Drinkspiration application for iPhone or Android for recipes and inspiration. (Absolut on Facebook)

 

ABSOLUT BERRI AÇAÍ will be available in 750ml, 1L and 50ml sizes. The suggested retail price is $19.99/750ml.-

 

The other products in the ABSOLUT VODKA family are: ABSOLUT®MANGO, ABSOLUT® PEARS, ABSOLUT®100, ABSOLUT®RUBY RED, ABSOLUT®APEACH, ABSOLUT®RASPBERRI, ABSOLUT®VANILIA, ABSOLUT®MANDRIN, ABSOLUT®KURANT, ABSOLUT®CITRON, ABSOLUT®PEPPAR and ABSOLUT® VODKA.

 

ENJOY WITH ABSOLUT RESPONSIBILITY®.ABSOLUT® BERRI AÇAÍ. VODKA WITH natural ACAI BLUEBERRY POMEGRANATE Flavor.  Product of Sweden. 40% Alc./Vol. © 2010  Imported by Absolut Spirits Co., New York, NY.

 

About Pernod Ricard USA

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA.  In July, 2008, Pernod Ricard completed the acquisition of the iconic ABSOLUT® Vodka brand from the V&S Group, and Pernod Ricard USA is now the second-leading company in the U.S. by sales value.

 

In addition to ABSOLUT®, Pernod Ricard USA’s leading brands include such prestigious spirits as The Glenlivet® Single Malt Scotch Whisky, Chivas Regal® Scotch Whisky, Jameson® Irish Whiskey, Seagram’s Extra Dry Gin®, Beefeater® Gin, Plymouth™ Gin, Martell® Cognac, Malibu® flavored Rum, Kahlúa® Liqueur, Hiram Walker® Liqueurs, Pernod® and Ricard®; such superior wines as Jacob’s Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. 

 

The company is based in Purchase, New York, and has roughly 1,000 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.

 

Absolut Drink Links of Interest

Snowcap Hot Chocolate – Espresso Martini – Mango Cran Cooler – Le Duece

Absolut Chocolate Soufletini - Caribou V Day-tini

 

The Intoxicologist on Twitter, Facebook, StumbleUpon

www.discus.org – Distilled Spirits Council of the United States

Email: str8upcocktails@gmail.com

 

Copyright 2010 Cheri Loughlin – The Intoxicologist – All Rights Reserved