Archive for the ‘Beam Global Spirits & Wine’ tag
Grow a ‘MO’for Movember: Support the Prostate Cancer Foundation & LIVESTRONG Fund
The facts: 1 in 6 men will be affected by prostate cancer. In fact a man is 35% more likely to be diagnosed with prostate cancer than a woman is to be diagnosed with breast cancer. One new case occurs every 2.7 minutes and a man dies from prostate cancer every 19 minutes. – Movember Foundation United States
Last month The Intoxicologist readers helped raise $250 for the Susan G. Komen for the Cure Nebraska Affiliate just by participating in reading and enjoying cocktail recipes. This month The Intoxicologist asks that you join me in supporting the Prostate Cancer Foundation and the Lance Armstrong’s LIVESTRONG fund by directly donating $1, $5 or an amount you see fit. 60,000+ visitors opened a window to The Intoxicologist.net site last month. If every visitor gave $1 that would be incredible! If one in 6 gave a $1 that would be phenomenal. If a handful were so moved to give from the heart it would be outstanding!
My friend Dan Cohen from Beam Global Spirits & Wine is growing a ‘MO’ for Movember. In his words, “I often get lazy and choose not to shave for a week at a time. At about the 4 day mark, for about 12 hours, I actually believe that the scruff looks good and I extend the streak for a few more days. It’s at that point that I realize — or, more often, someone lets me know — that I look”… well not as good as he does clean shaven.
Help make Dan keep that ‘MO’ for the entire month of Movember and help 1 in 6 men fight prostate cancer. Your donation is tax deductible - http://us.movember.com/mospace/327464/ - This link takes you to the donation page. It is how the Movember United States Official Website keeps track of donations made toward Dan “The Stash” Cohen’s ‘MO’ during the month. You can read all about the program by clicking on the links at the top of the website page. The information below describes Canadian Club Whisky and Beam Global Wine & Spirits role in growing a ‘MO’ for Movember.
Thank you for your continued support and readership – The Intoxicologist
CANADIAN CLUB® WHISKY RETURNS FOR “MO”
CC™ Partners with Movember for Second Year to Raise Awareness of Prostate and Testicular Cancer
Deerfield, Ill. – September 24, 2009 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], a global leader in premium spirits, and Canadian Club® Canadian whisky (CC™), one of the world’s leading Canadian whiskies, announce the renewal of their partnership and support of Movember, a charity that encourages men to grow a “Mo”— slang for moustache—for the month of November to raise awareness and funds for the Prostate Cancer Foundation (PCF) and the Lance Armstrong Foundation (LAF). To encourage employees and distributors to join the CC Movember team, Beam Global will match employee contributions up to $25,000.
The CC Movember team will include “Mo Bros” who start clean shaven on Nov. 1 and grow a moustache throughout the month, while “Mo Sistas” will help by fundraising and recruiting Mo Bros to participate. The Mo is designed to start conversations about men’s health topics, including prostate and testicular cancer.
“We are excited to partner once again with the Movember Foundation to raise awareness and money for the Prostate Cancer Foundation and the Lance Armstrong Foundation,” said Kelly Doss, senior director, Bourbons and whiskeys, Beam Global Spirits & Wine, Inc. “We believe that Canadian Club and Movember are timeless tokens of classic masculinity and found that Movember is a great way to get men talking about their health. With one in six men diagnosed with prostate cancer, Movember is a terrific way to bring attention to this serious matter.”
In its inaugural year with Movember, Canadian Club raised more than $26,000, the second highest amount of money raised by any team. The team consisted of nearly 100 Beam Global employees and partners. This year, Beam Global and Canadian Club are setting a goal to raise $60,000 with 150 participants.
CC will enlist legal purchase age consumers to become Mo Bros and Sistas through on-premise events throughout October and Movember at which their Mo growth will be measured. Participants will receive a CC trivia card featuring a Mo-related pop culture quiz to drive registration and create excitement around the program. Moustache drink stirrers, faux Mos, t-shirts, coasters and speciality Mo cocktails will be featured at the Movember events. Shelf talkers and case cards will be used in the off-premise to raise awareness of the program.
CC will help Mo Bros and Sistas celebrate the culmination of Movember with Gala Partés in 10 cities including New York, Los Angeles, San Francisco, San Diego, Chicago, Austin, Aspen, Seattle, Boston and Las Vegas for Mo Bros and Mo Sistas who raise at least $100 for prostate and testicular cancer.
Movember, the largest global event dedicated to men’s health, was born in 2003 when three friends in Melbourne, Australia decided it was time to bring back the moustache as a tool for men to break the ice in talking about a taboo subject – their health. To date, more than $47 million has been raised to support men’s health issues through official moustache-growing campaigns in the U.S., Canada, U.K., Ireland, New Zealand, Australia and Spain.
To participate, Mo Bros and Sistas can register through the newly redesigned Canadian Club website, www.CanadianClub.com. The website will feature images from last year’s efforts.
About Beam Global Spirits & Wine:
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker’s Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, EFFEN® Vodka, Larios® Gin, Whisky DYC®, Teacher’s® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company recently named one of the World’s Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com
About Movember:
Movember is a global charity event that invites men to grow moustaches (or Mos) for the month of November. The moustache serves as the ‘ribbon’ and the vehicle by which participants in Movember raise funds and awareness for men’s health - specifically prostate and testicular cancer. Movember aims to reduce the number of preventable male deaths by raising funds and creating awareness for cancer affecting men. Since Movember’s inception in 2003, over 372,000 Mo Bros have grown moustaches to change the face of men’s health. For more information please visit www.movember.com or http://us.mediaroom.movember.com/.
Canadian Club® Blended Canadian Whisky, 40% alc./vol.
©2009 Canadian Club Import Company, Deerfield, Ill.
Bourbon Cocktail Recipe: Kentucky Cowhand
There is a strong sense of bourbon in this cocktail from the start without all the sugary noise. Of course who would think a drink with a name like Kentucky Cowhand would be about fuss and sugar show anyway? This plays well in a straight up cocktail, but it would work rather nicely shaken and strained over fresh ice to be leisurely sipped from an Old Fashioned glass.
Kentucky Cowhand
2 parts Maker’s Mark Bourbon
1/4 part Southern Comfort
1/4 part Light Cream
Combine all ingredients in a cocktail shaker with ice. Shake to blend and chill. Strain into a martini glass.
Care to start a little fire or at least learn about one that turned out big…I mean huge for Maker’s Mark? Go to the Maker’s Mark website and find the ‘Entertainment’ section. Psst…you’ll see Bill Samuels in a cute little Kentucky Cowhand outfit and everything! While there learn interesting tidbit facts about the brand including an interesting fire. Don’t forget to click on the ‘Ambassador’ link. It’s serious business, so make sure you’re up for the task before committing… spread the word.
· Evan Williams Bourbon: Kentucky First
· Drink Recipes & Photos by category
· Buffalo Trace Bourbon Recipes
· Knob Creek Bourbon Drink Recipes
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www.discus.org – Distilled Spirits Council of the United States
Copyright 2009 Cheri Loughlin – The Intoxicologist – All Rights Reserved
Beam Global Spirits & Wine Raises a “Bourbon on the Rocks” to Toast Bourbon Heritage Month
Bourbon Heritage Month - On the Rocks - Photo property of The Intoxicologist
Nationwide Poll Unveils “Bourbon on the Rocks” as America’s Preferred Bourbon Cocktail
Aug 25, 2009 2:36 PM CDT DEERFIELD, Ill.– (BUSINESS WIRE) – What Bourbon cocktails are Americans looking forward to enjoying most during Bourbon Heritage Month? According to a consumer survey released today from the leading American spirits company, Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE: FO)], Americans believe that “Bourbon on the Rocks” best captures the heritage of Bourbon, “America’s Native Spirit” as declared by the U.S. Congress in 1964.
Beam Global applauds Kentucky Governor Steve Beshear for signing a proclamation today which recognizes September as “Bourbon Heritage Month” for the third consecutive year. This proclamation honors the deep-rooted legacy of the Bourbon industry in the Commonwealth of Kentucky.
In the spirit of this celebratory month and in collaboration with Clarus Research Group, Beam Global Spirits & Wine polled 970 legal purchase aged consumers nationwide asking them which cocktail best honors Bourbon’s 200-plus years of American history. Of those who made a choice, 45 percent selected “Bourbon on the Rocks,” which included 52 percent of male respondents and 39 percent of female respondents. The Manhattan and Old Fashioned each received 21 percent of the vote, while the Mint Julep received 13 percent.
“This survey confirms what so many bartenders already know: Consumers know what they want and how they want it,” said Bobby “G” Gleason, master mixologist, Beam Global Spirits & Wine, Inc. “Bourbon is a popular spirit and although its versatility makes it a favorite in mixed drinks, it appears that Americans prefer their Bourbon on the Rocks.”
In addition to the survey, Beam Global also created a Facebook-based personality quiz application to celebrate the month. “Which Bourbon Cocktail Are You?” invites legal purchase aged consumers to discover which Bourbon cocktail best fits their unique personality and style. Legal purchase age consumers can access the quiz at: www.beamglobal.com/cs/quiz beginning September 1.
Two-thirds of the Bourbon made in Kentucky comes from Beam Global’s iconic brands including Jim Beam® Bourbon, the number one-selling Bourbon in the world; Maker’s Mark® Bourbon; Knob Creek®, the number one selling Super-Premium Bourbon; and Booker’s®, Baker’s® and Basil Hayden’s® which round out the rest of The Small Batch Bourbon Collection®. The Bourbon industry provides more than 3,000 jobs in Kentucky and more than $3 billion in gross state revenue. More than 500,000 visitors from all 50 states and more than 25 countries annually tour the Kentucky Bourbon Trail®, which includes the Jim Beam and Maker’s Mark distilleries. This year marks the Trail’s 10th anniversary.
The Kentucky proclamation declaring September to be “Bourbon Heritage Month” calls for consumers who enjoy Bourbon to do so responsibly and in moderation, in Kentucky and across the globe.
The telephone-based survey was conducted among a national probability sample of 970 consumers aged 21 years or older and was completed during the period August 20-23, 2009. The margin of error is plus or minus 3.2 percent.
About Beam Global Spirits & Wine:
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker’s Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, EFFEN® Vodka, Larios® Gin, Whisky DYC®, Teacher’s® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company recently named one of the World’s Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com
drink smart®
© 2009 Beam Global Spirits & Wine, Inc., Deerfield, IL
Beam Global Spirits & Wine, Inc.
Paula Erickson
847-948-8888
Qorvis Communications
Katie Young
202-683-3123
Cruzan Rum Celebrates Caribbean Heritage Through New Ad Campaign
“Legendary Rum of St. Croix” Evokes Island Spirit and Brings the Taste of the Caribbean to Consumers
Aug 12, 2009 DEERFIELD, Ill.– (BUSINESS WIRE) – Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company and Cruzan® Rum, the fastest-growing rum brand among the top five brands in the U.S., today announced a new advertising campaign that showcases the U.S. Virgin Island of St. Croix, its people and the legendary rum that has been made there since the 18th century. The Legendary Rum of St. Croix campaign reflects the liveliness and vibrancy of the Caribbean and reminds legal purchase age consumers that Cruzan is a handcrafted, premium, quality rum that has been made there for generations.
Aimed at legal purchase age consumers who are always up for new adventures, the Legendary Rum of St. Croix will be brought to life in out-of home media buys with a focus on the key markets of Florida, Texas, New York, New Jersey, Seattle and Southern California.
· Tropical Theme Drink Recipes a Breeze with Cruzan Coconut Rum
· Media Release: BEAM GLOBAL SPIRITS & WINE APPOINTS CRUZAN® RUM MARKETING TEAM
“In an era when most spirits have a gimmick, hook or fancy tagline, Cruzan Rum has been bringing something far more authentic to the rum category since 1760,” said Anne Cyron, senior director, cordials and rums, Beam Global Spirits & Wine, Inc. “Our new campaign focuses on the target Cruzan legal purchase age consumer who is looking for a refined and sophisticated rum that captivates.”
Currently operated by Gary Nelthropp, master distiller and president, Cruzan was created by, and for, the people of St. Croix. The Nelthropp family has been making Cruzan for the past three generations and has been involved in the sugar and rum industries since the 18th century. The Legendary Rum of St. Croix brings to life the spirit of the island and Cruzan - friendly, leisurely and unpretentious. Shot by renowned photographer Nadav Kander, the ad images have no actors or sets. St. Croix locals, Crucians, are featured in their everyday lives on the island.
· Cruzan Rum’s New Bottle Design
· Cruzan Brings Spirit of Islands to Life with New Design and Ownership
“Beam Global prides itself on developing bold, innovative, creative and unique campaigns that engage our consumers in meaningful ways,” Cyron continued. “We have been committed to investing in Cruzan by increasing growth and consumer awareness.”
The Legendary Rum of St. Croix campaign will officially kick off during a Dave Matthews Band concert at the Cruzan Amphitheatre in West Palm Beach, Florida on August 14. Attendees will be able to view campaign signage, purchase “Legendary” Cruzan cocktails and play the Bimini Ring Game, a traditional Caribbean pastime, throughout the amphitheatre. A steel drum band will also be on hand prior to the concert to add to the island-ambience.
The Cruzan portfolio consists of Cruzan® Aged Light Rum, Cruzan® Aged Dark Rum, Cruzan® Single Barrel Estate Rum, Cruzan® Black Strap Rum, Cruzan® 151? Rum and 10 flavored rums infused with extracts, such as vanilla, coconut, guava and black cherry. The brand sold approximately 720,000 cases of premium rum worldwide in 2008. Cruzan is sold in the U.S., the Caribbean, Canada, Spain and the Nordic countries. In the U.S., Cruzan is available in 50 ml, 200 ml, 375 ml, 750 ml, 1L and 1.75L bottles.
Fallon Worldwide designed all advertising, point-of-sale and sales tools for the Legendary Rum of St. Croix. Chicago-based Starcom coordinated all out-of-home media buys. All on-premise event executions and experiences will be led by Relay. SHIFT Communications in Boston leads consumer media and influencer outreach while Qorvis Communications in Washington, D.C. drives all business and trade communications.
About Beam Global Spirits & Wine:
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker’s Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, EFFEN® Vodka, Larios® Gin, Whisky DYC®, Teacher’s® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company recently named one of the World’s Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com
Cruzan® Rum, 27.5%-75.5% alc/vol
©2009 Cruzan International, Deerfield, Ill.
drink smart®
Beam Global Spirits & Wine, Inc.
Dan Cohen, 847-948-8888
Qorvis Communications
Lauren Dyke, 202-683-3204
Beam Global Spirits & Wine Acquires EFFEN Vodka
Company Aims to Expand Distribution for Growing Super-Premium Brand
Jun 23, 2009 12:17 PM CDT-DEERFIELD, Ill.– (BUSINESS WIRE) — Beam Global Spirits & Wine, the premium spirits business of Fortune Brands (NYSE: FO), today announced it has acquired the EFFEN® Vodka brand from the Sazerac Company, Inc. EFFEN, named after the Dutch word for smooth, is a super-premium brand produced in Holland with a patented distillation process.
“EFFEN Vodka is an excellent fit with our brand portfolio, and we’re excited to put our sales and distribution muscle behind it to accelerate the brand’s growth,” said Matt Shattock, president and chief executive officer of Beam Global Spirits & Wine. “EFFEN has built a strong following in select markets, and we believe our sales and marketing organizations can help expand distribution and build excitement for EFFEN in many more markets in the U.S. and around the world.”
With annual net sales of approximately $10 million, EFFEN’s distribution is currently concentrated in Chicago, Southern California and major Florida markets. The EFFEN product line includes EFFEN Vodka, EFFEN Black Cherry Vodka and limited edition EFFEN Raspberry Vodka.
As part of the transaction for EFFEN, Beam Global has sold the Old Taylor whiskey brand and inventory to Sazerac. Other terms of the proposed transaction were not disclosed.
About Beam Global Spirits & Wine:
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is Building Brands People Want to Talk About. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker’s Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, Larios® Gin, Whisky DYC®, Teacher’s® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company recently named one of the World’s Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.
© 2009 Beam Global Spirits & Wine, Inc., Deerfield, Ill.
drink smart®
Beam Global Spirits & Wine, Inc.
Paula Erickson, 847-444-7590
Fortune Brands
Clarkson Hine, 847-484-4415
