Thanks for visiting The Intoxicologist site and taking the time to read my Ethics Statement. Integrity and commitment to transparency is foremost when sharing my passion with you. It is always a pleasure to entertain, inform and update long time readers and new ones! I love taking photos, making cocktails, playing with new spirits and those that have been around the block for decades. I love the feedback you give via Facebook and Twitter. It’s a wonderful give and take community with so much sharing of ideas. It’s been hard work and I just love how it comes together every day! So, thanks for reading, sharing your ideas and giving your opinions even when (especially when) they aren’t parallel to mine. That’s how we learn more and grow.
Ethicical Editorial Integrity & Honest Reviews
The content on The Intoxicologist is primarily editorial. Brands often send products for sampling, but receiving free items does not influence my reviews. Some products I review are those I personally buy, and my opinions remain objective. I describe flavors as accurately and fairly as possible to help you determine if a spirit or cocktail aligns with your taste preferences. Even if a spirit is not my personal choice, I evaluate its quality, flavor profile, and versatility in cocktails with the spirits’ intended use.
Not every spirit is drenched in historical background or designed with high-end cocktails in mind. Some are designed for sheer fun – laid back afternoon barbeques, a leisurely river float, and sporting events with tailgate parties for example. There is a room for all the spirits on the shelf.
That being said, not every product that comes my way is reviewed. I prioritize spirits and cocktail-related items that will provide the most value to my readers.
Sponsored Content & Collaboration Ethics
Some content on this site includes sponsored posts, clearly labeled as such. Sponsorship may include payment, product exchange, or event coverage, but all opinions remain my own.
As a paid cocktail consultant and photographer, I also create cocktail recipes and provide photography for beverage companies, venues, and events. Some of these commissioned works appear on the site and are clearly marked as “commissioned cocktails.” These placements showcase my talent and are part of my personal branding, not paid product promotions.
My Commitment to Transparency & Trust
I know your time is valuable, and I appreciate your trust in my expertise. My commitment is to give you honest, insightful, and informative content about the wine and spirits industry. If you ever have questions or concerns, feel free to message me through social media.
Cheers! Cheri
Read more about my background in bartending and mixology here: https://intoxicologist.net/cheri-loughlin/
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Cheri Loughlin is the Omaha writer and photographer behind www.intoxicologist.net