Tequila Tasting Without the Entourage

Rumor has it Tequila Avion created quite a buzz by appearing as part of a prop of sorts in an HBO series. It’s no secret brands use a variety of techniques to promote their products so name recognition is foremost in the mind of consumers. However at some point it really shouldn’t matter how much a spirit has been hyped, marketed, placed in the hands of a star or has appeared in popular television shows or in the movies. With so many exceptional brands on the market at reasonable prices without the benefit of big name placement, star backing and name recognition the key element that remains the same across the board for all brands is how does the spirit stand up on its own regarding taste?

Tequila Avion Silver

100% Puro De Agave. 80 Proof. Perfectly clear. Retail $45 – $55 for Silver depending upon region

Aroma: Vanilla, distinct agave though light. Dry dirt.

Taste: Burn, dry in back, light sweetness, buttery.

Some spice but mostly heat. Keeps returning to dryness on the back end to the point of catching in the throat. Not horrible, but it is a small annoyance. Slight thinness, watery. Caramel note hidden within.

Would possibly be best chilled to sip neat or on the rocks. Covering this spirit with bold flavors will only mask the faintness of this tequila since its building blocks are vaguely obscure. Preserve its essence by using subtle flavors, light mixers and recipes that lean toward the simpler side of sipping pleasure.

Perhaps a basic margarita that utilizes a 2 parts tequila, 1 part lime juice, 1/2 part agave syrup configuration would serve well if a classic tequila drink suits your fancy. Another simple yet enjoyable way to preserve the integrity of the tequila spirit while adding a hint of variety:

2 ounces Tequila

1/2 ounce Grand Marnier

Orange Zest Twist

Place ice in martini glass. Add 1/2 ounce Grand Marnier. Swirl in ice until glass is chilled. Discard ice and spirit from glass. Place 2 ounces tequila in mixing glass with ice. Stir to chill. Strain into chilled martini glass. Garnish with orange zest twist.

High resolution digital photo downloads are available for brand, cocktail menu creation use and individual use at www.cheriloughlin.com within the Beverages category.

Tequila Avion Silver sample for review courtesy representatives of Evins Communications, LTD.  Find Tequila Avion on Facebook and Tequila Avion on Twitter. All opinions, reviews and spirits’ coverage contained within are the personal opinion and decision of Cheri Loughlin, The Intoxicologist.

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