Category Archives: 42BELOW Cocktail World Cup

42Below Vodka hosts teams of Master Mixologists in New Zealand for a week long test of their bartending abilities under strict(ish) laboratory conditions. Only the finest bartenders with most finesse and tastiest martinis claim the 42Below Cocktail World Cup Trophy.

42Below Cocktail World Cup

CWC-Italy0394 - photo courtesy of 42Below

CWC 2011 – Team Italy – photo courtesy 42BELOW

42Below Mixology Masters Press Release

42BELOW Mixology Masters Media Release – click photo for full size


Twitter, Facebook, StumbleUpon – str8upcocktails @ – ©2012 Cheri Loughlin-The Intoxicologist, All Rights Reserved

42Below Announces ‘Carnival of the Cocktail’

42Below CWC 2010 Team w Danny Winter Photo copyright Cheri Loughlin

42Below Vodka announces the 2011, 42Below Cocktail World Cup ‘Carnival of the Cocktail’ competition, March 14 – 19, 2011. Last year’s event treated bartenders like rock stars with a ‘Love, Drinks and Rock ‘n’ Roll, Baby’ theme. This year 42Below plans a big top experience of epic proportions where bartenders will compete42Below CWC 2010 Team France photo copyright Cheri Loughlin - photo 2 in the greatest show stopping challenges of their bartending careers.

Teams of three are currently being chosen through regional competitions all over the world. Countries include the UK, US, Europe, Australia and New Zealand. Judges for the main event include Jacob Briars, David Wondrich and Salvatore Calabrese.

Get into the spirit of carnivals, the circus and the atmosphere of cocktails with the recipes below. The recipes have not been provided by 42Below, but it never hurts to pick up a bottle of 42Below Vodka and give it a whirl. Start with the Gipsy or a good old fashioned Vodka martini.

42Below CWC 2010 Team United Kingdom photo copyright Cheri LoughlinGipsy

2 ounces Vodka

1 ounce Benedictine

Dash Angostura Bitters

Combine liquids in rocks glass with ice. Stir.

Barnum Cocktail

42Below CWC 2010 Team New Zealand photo copyright Cheri Loughlin2 ounces Gin

1 ounce Apricot Brandy

1/2 ounce Fresh Lemon Juice

2 dashes Angostura Bitters

Lemon Twist Garnish

Combine liquids in cocktail shaker with ice. Shake to blend and chill. Strain into chilled cocktail glass. Notation: Classic cocktail from Vintage Spirits & Forgotten Cocktails by Ted Haigh

42Below CWC 2010 Team France photo copyright Cheri LoughlinCircus Peanut Margarita

3 ounces Tequila

2 ounces Pisang Ambon Liqueur*

1 ounce Sweetened Lime Juice

Sugared Rim – optional

Candy Peanut Garnish

Rim margarita or cocktail glass with sugar if desired. Chill glass. Place liquid ingredients in blender with ice. Blend until all ice is thoroughly crushed. Pour into prepared glass. Garnish with candy circus peanut.

*Pisang Ambon Liqueur is a Bols product manufactured in the Netherlands. It is bright green, flavored with banana and herbs. Crème de Banana or Banana liqueur may be substituted, but the cocktail taste will not be exactly the same nor will it turn out with the same blue-green color.

All content ©2011 Cheri Loughlin, The Intoxicologist. All Rights Reserved. Chat with Cheri @Intoxicologist on Twitter and or

Jim Meehan Stresses Teamwork as Important Factor of Bartending & 42Below CWC Competition

Jim Meehan at the Summit photo copyright Cheri Loughlin

People pleasers, performers, stars of the show.  Though mixologists seem to fit this description to the letter, their skill is far more reaching.  The modern day bartender must create and fine tune cocktail recipes, be knowledgeable about wide ranging spirits and become a working member of a seamlessly well oiled team.  These qualities and sprinklings of others have been a common thread of repetition to the 2010 42Below Cocktail World Cup competitors this week in New Zealand.Classic Cocktails with Classic Spirits photo copyright Cheri Loughlin

Jim Meehan spoke to this crowd of rock star bartenders and their entourage of support ‘groupies’ at a summit discussion Thursday morning.  One point made was the importance of teamwork.  This particular point couldn’t have been demonstrated more clearly than in the ‘Ready, Steady, Shake’ mystery ingredient challenge from the previous day.

The competition required teams to create a cocktail within a select amount of time from a secret box of ingredients.  Under pressure to create something from nothing is no small task.  Three bartenders with differing approach to cocktail creation throws yet another added demand into the process.  Place them within a confined space behind a bar and ‘Ready, Steady, Shake’ could be the certain mix for disaster.  Rather than all fingers in the mix, the notable factor became the teams who came to the table with plan in motion with teamwork in mind.  Three members: all to brainstorm, one prepping, one mixing, one making garnish.  It is this style of teamwork and forethought that begin the winning combination for not only these competitors and their teams, but for them to carry into the future for their bars.

Jim Meehan encouraged these ‘rock star’ bartenders to take to heart the point of the 42Below Cocktail World Cup 2010 competition – step out of one’s comfort zone and work as a team.  Perhaps the jolt of body extremes such as bungee jumping to cure jet lag, Shotover Jet Mocktail competitions and a day of extreme sport activities as a team are the bigger lesson to get the brain moving in the right direction for creative thinking.

Stay current with 42Below Vodka and the Cocktail World Cup events by following the link. The 2011 CWC will carry the theme; ‘Carnival of the Cocktail.’

All content ©2010 Cheri Loughlin, The Intoxicologist. All Rights Reserved. Chat with Cheri @Intoxicologist on Twitter and or

Simon Difford Discusses What Makes a Bar Great with 42Below CWC Competitors

Bloody Marys in a Row - CWC - photo copyright Cheri Loughlin

Simon Difford led the 2010 42Below Cocktail World Cup class of bartenders through a discussion of What Makes a Great Bar Great using his study of great bars the world over as case studies.  The teams competing in Cocktail World Cup might be mixing cocktails at the moment, but most men and women mixing behind the bar have aspirations of owning their establishment one day. Simon Difford CWC - photo copyright Cheri Loughlin

Difford hit upon beer and wine listings.  Every great bar should serve beer, but why not include tasting notes with each style?  Belgium bars provide an excellent example for other markets with their use of unique glasses for each variety of beer.  Beer should also be served chilled when appropriate and in pre-chilled glasses.  Wine lists have become standard on many bar and restaurant menus.  They have also become quite ordinary.  Rather than keep only the usual varietals on hand for patrons, include a few quirky wines to pique their interest. 

Simon touched on several areas that interested me during the bar discussion.  Spirits definitely topped the list.  His thought that one bottle does not take up that much space behind a bar should sink in with bar owners and managers.  My eye sweeps a back bar instantly when stepping up to a bar.  It is telling as to the bar’s capability and willingness to serve cocktails not only I will appreciate, but what each consumer who enters the bar will enjoy.  When spirits are limited, choices are limited.  Why limit what the consumer will enjoy?  Isn’t the point to create an environment to pleasure the senses with delicious drinks?  Extremely important: Do not lecture the customer about what spirits they choose to order.  If a customer chooses Bacardi – serve it.  If a customer chooses Smirnoff – serve it.  If a customer orders a spirit you do not stock within the bar – stock it.  To that end, why stock several bottles of vodka and only one bottle of gin or several bottles of vodka, but not varieties within types of vodka.  Stock your bar well and it will be the starter base to serve you well.

Love a cocktail at CWC - photo copyright Cheri Loughlin

Cocktails are the heart of The Intoxicologist site.  Simon touched upon cocktails as the ‘cool’ trend, but also the problem child of the bar.  The reasoning he gave were three variables that must come together for consistently well built cocktails.

  • Ice – Large square ice that is double frozen works beautifully.
  • Accuracy of Measure – What matters most is fraction measurements. Over pour on the spirits selection matters, but it is not nearly as important as inaccuracy in sugar and sour.
  • Quality of Ingredients – Spirits usually come down to particular taste of the consumer, but quality of sweetener and fresh fruits make or break a drinks quality and consistency factor.

Cocktail at Difford Bar Discussion - photo copyright Cheri LoughlinSignature cocktails are key for bars and restaurants.  A few that were mentioned: Bank Exchange in San Francisco’s Pisco Punch, the Bellini from Harry’s Bar, Singapore Sling from the Raffles Hotel in Singapore and Cuba’s famous El Floridita.  Each continues to be famously known for its cocktail whether the bar remains in existence or the cocktail remains true to its original formulation.  The reason for pointing out famous bars with signature cocktails is signature cocktails sell.  Every bar should have a signature cocktail that tops the list of drinks. 

42Below challenged the Cocktail World Cup 2010 contenders to a Mocktail challenge Tuesday.  Simon’s bar discussion included Mocktails and their importance on bar menus.  Mocktails are non-alcoholic adult versions of cocktails.  Mocktails should be equally as creative as cocktails and just as delicious.  Consumers love choice.  Consumers who choose to be designated drivers, party goers who do not consume liquor, pregnant women and those who on occasion prefer a diversion from the usual alcoholic beverage like a change of pace from water or sodas when out with friends at the bar.  Having a terrific selection of Mocktails on the menu gives consumers more choices without diminishing revenue for the bar.  Since creative Mocktails take just as much time to create with regard to recipe and energy it makes perfect sense for bars to place these types of drinks on the menu.  It is the responsible thing to do after all.

Difford and Bartenders - photo copyright Cheri Loughlin

Simon touched on a few more topics for these bartenders vying for the coveted 42Below CWC 2010 trophy.  Hopefully his tips and suggestions for building a better bar will resonate with them now and into the future for more great bars and great cocktails to come.

Cheri Loughlin is a leading cocktail and photography resource for beverage companies, event planners, businesses and individuals. High resolution cocktail and beverage stock photography images are available in downloadable digital format in the newly redesigned Stock Photography Gallery at

Twitter, Facebook, StumbleUpon – str8upcocktails @ – ©2012 Cheri Loughlin-The Intoxicologist, All Rights Reserved. All opinions, reviews and spirits’ coverage are the personal opinion and decision of Cheri Loughlin.