Dan Aykroyd cleverly launched Crystal Head Vodka to the world with a viral marketing campaign late last year that had many skeptics; me included. Links to the original postings on The Intoxicologist Is In site have since been removed, but
Pageantry, spectacle and flickers of cameras surround celebrities pushing them further into the limelight, but when celebrities hype liquor brands the character of the spirit becomes a little unclear. The question arises as to whether the spirit’s quality stands solid